picnic Club

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We organized this information into an actionable central information system to be used by their curators to design their packaging and baskets for each customer archetype. Having gained a deep understanding of their customers, we then distilled their story to its most potent form: sharing food to build genuine connections. We then designed their brand package, created their digital home (website), and implemented proven SEO & social media strategies to tell their unique story to their preferred customers.
We admire courageous & value-based entrepreneurs like Picnic Club. We feel grateful for the opportunity to help them on their journey. We understand that trying to change the world is expensive and doesn’t leave much time. Our mission at Alpha is to support entrepreneurs to better the world.
If you own a food business, we would love to hear from you.